The Citizen is a compact tabloid and is one the three national newspapers to be talked about in this post. The Caxton and CTP Publishers and Printers are the publishers of The Citizen. Their target audience is South African citizens, usually at the age of 41 years and above and households with an average income per month of R30853. They give relevant stories about Lifestyle, Business, Soccer and Sports that resonates with their audience's interests.
Sowetan is a tabloid and is also one of the three national newspapers to be discussed in this post. The Tiso Blackstar Group is the publisher of Sowetan. Their target audience is the basic national community with no income specified. It focuses on current community affairs, sports, business, lifestyle and leisure in the Western Cape and Free State provinces as well as nationally across South Africa.
Sunday Times is the largest broadsheet and is again one of the three national newspapers to be mentioned in this post. Tiso Blackstar Group is the publisher of Sunday Times. Their target audience is families since it has everything for everyone aiming to impart knowledge to South Africans. It focuses on South Africa and the world's Politics, Entertainment and Lifestyle.
